[[Concepts]] # Law of Diffusion of Innovation Introduced by the [[Golden Circle]], relates to the [[Gartner Hype Cycle]] and [[Geoffrey Moore's Technology Adoption Life Cycle]] From: https://medium.com/@seancrawford21/start-with-why-law-of-diffusion-of-innovations-chapter-7-8-1b8f2a2555ba ![[law of diffusion of innovation.png|600]] ## Product Adoption Curve From: https://whatfix.com/blog/product-adoption/ ![[product adoption curve.png|600]] **The product adoption curve consists of five groups of people:** - **Innovators – 2.5% of people:** these are individuals willing to take risks and that are enthusiastic about new technology - **Early Adopters – 13.5% of people:** the early adopters are willing to utilize new technology and are easily persuaded by innovators – however they are concerned about their reputation and wait to see some initial results before jumping on board. - **Early Majority – 34% of people:** the early majority show some interest in technology, but wait to wait to see what happens with the early adopters before jumping on board – they are more practical in nature. - **Late Majority – 34% of people:** this cohort of individuals are cautious of new technology and wait for a majority of the population to adopt a new process to see its impact – many times they wait too long. - **Laggards – 16% of people:** the final cohort of people are those who are resistant to change and skeptical of new technology.